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We specialize in WordPress Website Development and
Small Business Support, start to finish.

Graphic Design | Business Strategy & Marketing  |  Training Classes
WordPress Website Developer San Luis Obispo

WordPress Website Developer SLO, California

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Phone: 1-805-380-7763
Address: San Luis Obispo, California

Located in Beautiful San Luis Obispo

WickenInc WordPress Website Developer San Luis Obispo
WickenInc WordPress Website Using Total Theme

WickenInc WordPress Website using Total Theme

To get right to it, this website was built in less than a day.

On Friday March 16, 2018 I was thinking about how to expand my freelance WordPress website development business. Up to this point we had enough enough work from word-of-mouth referrals and a few effective Craigslist biz dev postings. Funny enough, even after 20 years of graphic design and website development experience I did not have or need my own website till now.

My intent is to not just build great WordPress websites for clients, but to start offering weekly WordPress training and support classes in San Luis Obispo and live online. My ideal vision would be to host these training and support classes in conjunction with the Cal Poly Center for Innovation and Entrepreneurship (CIE) and associated downtown SLO Hot House Follow us on Facebook or email to be notified when events are happening.

Why do I use the Total Theme?

For years while working with entrepreneurs and companies developing their brands and websites there was much time and energy wasted starting from scratch each time. Even as website building moved away from custom coding and HTML towards Content Management Systems (CMS) like WordPress, Drupal and Joomla there was still a better way. We no longer are forced to build a website from scratch and I educate clients on the the better way known as Themes & Page Builders.

A WordPress theme provides all of the front end styling of your WordPress website and includes:

  • the overall design or style of your site.
  • font styling
  • colors
  • widget locations
  • page layouts (or templates)
  • styles for blog posts and blog archives
  • additional stylistic details

Something more, Multiple Theme Options & Page Builders.

But there still needed to be more that would allow the average person to be able to edit their own WordPress website or having it done more quickly and for lower costs by your developer or our team at WickenInc. That something ‘more’ was using a base theme that includes drag & drop page builder functionality as well as many other key tools and plugins.


We have found that the ‘best’ platform with all the features typically needed, highly flexible and expandable is the Total Theme Frameworks. There are alternative options in the market that you ‘rent’ with a subscription service known as Software as a Service (SaaS). These SaaS website platforms include and, but for most clients the cons of these SaaS solutions far outweigh the pros. And as a special bonus the Total Theme includes the best eCommerce store available WooCommerce!


There are many considerations when deciding how to have your website built or refreshed and we are happy to offer you a free consultation 805-380-7763 or to help you narrow down the best choice for you. If it turns out a SaaS solution if best for your needs then we will let you know and suggest how to get started on your own or with other reputable developers. We are a no-drama, no-bs team of positive people who love what we do and are looking to make a positive impact in the small business world.

We have volunteered countless hours helping the and nonprofit organizations and always want to help other nonprofits. If you know of nonprofits that need help with graphic design, website development or other business support please have them give us a call, they will get a discount right out of the gate.

Using the Total Theme will save you time and money.

As mentioned at the start of the article I built this website in 1-day on Saturday March 17th without any additional help from my team members. On March 18th I then setup the blog features and wrote this article. This is not average of course, I knew exactly what I was doing, had the content ready and was able to design on the fly.

Specifically to saving you time and money we love teaching others how to work with WordPress and to be able to edit their own website. We are here to do as much or as little as you need. If you are the type of entrepreneur who loves to increase your knowledge and capabilities we can teach your how with our WordPress Training & Support.

The Total WordPress Theme is amazing and we can show you how flexible and powerful it is in-person or online via Google Meet, Skype or your favorite online screen sharing program.

Ready to learn more? Get in touch today 805-380-7763 or

Graphic Design | Development | Business Strategy & Marketing | Training & Support
WordPress Website Developer San Luis Obispo

Worth noting there are many other multipurpose themes using page builders similar to Total, these include Beaver Builder, Divi Theme and The Gem Theme are a few that come to mind. These are capable but have quite different base theme designs to choose from (we liked those Total offered best). The great part of any multipurpose theme is the ease in which we can customize the look of a website in a fraction of the time. Once a website is complete it is always a great idea to review a websites speed and performance, then optimize as necessary since page builders often use more resources that needed.

For some clients going a more custom route that is even more optimized is an option, but usually requires more time, energy and larger budgets. We will always give suggestions that we feel are best for your type of business, objectives and more. Let’s talk about how we can build a strategy that meets your goals and objectives today!

Rob Wickens

Serial Entrepreneur who loves starting and building businesses.

Specializing in mentoring small businesses, strategy & planning, graphic design, and WordPress website development all followed up with business growth implementation and business development!

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